Important Information from the Tom Joyner Morning Show

Joyner wants this information to reach his listeners.. You have
probably heard of 'NUD' as a result of the Tom Joyner morning show related to
Comp USA . NUD (Non Urban Dictate) is the acronym for a very subtle and
little-known marketing term specifically directed toward people of color.

'Non Urban Dictate' These three words essentially mean that a company is
not interested in the Black consumer. A NUD label means that a company does not
want their marketing and advertising materials placed in media that claim an
urban audience (black folks) as their main target. There are legitimate reasons
for companies not using urban radio. It may be that Blacks don't index high in
certain categories or that a company's strategy is to market to the Black
consumer down the road after they have established a strong position in their
primary target. But, NUD usually means that a company is not interested in the
Black consumer. Companies evade discrimination liability by embracing it as
theory rather than policy. As a service to Black consumers, the Urban Institute
will list all companies that have a NUD policy. Armed with this information, we
feel that Black consumers will be able to make informed buying decisions.


Here's a list of Companies with NUD policies:

1. Starbucks

2. Jos. A Bank

3. Comp USA

4. Weight Watchers

5. Keebler

6. Life Savers

7. Continental Airlines

8. Northwest Airlines

9. America West Airlines

10. HBO - Apollo Series

11. Paternal Importers

12 Calico Corners

13. OMScot

14. Pepperidge Farms

15. Ethan Allen

16. Busy Body Fitness

17. Mondovi Wines

18. Builders Square

19. Pottery Barn

20. Lexus

21. Aruba Tourism

22. Ciba Vision

23. Kindercare

24. Grady Restaurant

25. Eddie Bauer

26. Don Pablo

Please spread this information on to any other consumer that you
consider a friend and advise them to do likewise.

Remember, you CANNOT act wisely unless you are informed wisely.